Impact & Benefits of BEE 2026
| Benefit Area | Details |
|---|---|
| Boosting Oman's Global Presence | Positions Oman as the next beauty and wellness hub in the GCC. Drives tourism, trade, and investment. Supports Oman Vision 2040. |
| Creating Business Opportunities | High brand exposure in an unsaturated market. Connects global suppliers with local distributors. Gives investors access to emerging franchises. |
| Strong ROI & Business Results | 81% of trade show visitors have buying power. Exhibitors gain up to 33% new annual business. Face-to-face engagement boosts post-show sales 46–72%. |
| Industry Education & Engagement | Masterclasses, mentorship, and knowledge-sharing. International speakers to elevate regional expertise. |
| Media & Influencer Exposure | Collaborations with regional & global influencers. Press coverage across lifestyle magazines, TV, and social platforms. Content creation zones. |
The 360° Marketing Engine
The Digital Megaphone
- Social Media: 65M+ Impressions | 27M+ Net Reach
- Targeted SMS: 500,000+ blasts directly to beauty consumers
- B2B Emailing: 600,000+ direct inbox broadcasts to industry buyers
- Impact: Massive, instant brand visibility across Oman and the GCC
Influencer & PR Boxes
- PR Box Campaign: Shipped every 3 weeks to 20+ top-tier beauty influencers
- Impact: High-impact unboxings and live video reviews on Instagram & Snapchat
Broadcast & Mass PR
- Radio Spots: 250 commercials across 20 major broadcasting stations
- Impact: Strong mainstream credibility and high-prestige market exposure
Live Floor Traffic Engines
- Monthly Giveaways: Strategic social media campaigns to drive brand engagement
- Booth Competitions: Live show games forcing visitors to visit your booth to win prizes
- Impact: Guaranteed, active physical crowds straight to your exhibition space