About BEE
Beauty Elements Exhibition Oman
BEE 2026 is the first edition of the Beauty Elements Exhibition, uniting leading beauty brands, distributors, clinics, wellness providers, professionals, and consumers under one roof.
+968 7900 3399
Dual-Format Commercial Platform
To maximize return on investment, BEE 2026 operates as a synchronized dual platform.
B2B — Business to Business
Facilitating strategic corporate partnerships, supplier-to-distributor networks, and investment exploration.
B2C — Business to Consumer
Generating immediate over-the-counter direct sales, product testing interactions, and localized brand loyalty.
Vision, Mission & Future Blueprint
Mission 2026 — Building the Foundation
To establish BEE as the primary platform connecting global beauty and wellness brands with local stakeholders in Oman. We aim to foster cross-border collaboration, spark localized industry innovation, and build a lasting foundation for market growth.
Vision 2027 — The Regional Capital of Beauty
To position BEE as the definitive regional hub for the beauty industry, driving Oman to become the beauty capital of the GCC and a globally recognized destination for beauty commerce, education, and innovation.
Core Values Guiding the Movement
Inclusivity
All cultures. All styles. One stage.
Innovation
Fresh, modern ideas that redefine classical beauty parameters.
Empowerment
Providing infrastructure to support regional entrepreneurs and investors.
Sustainability
Promoting ethical sourcing and eco-conscious beauty solutions.
Collaboration
Uniting brands, creators, regulatory bodies, and consumers seamlessly.
Participating Countries
BEE 2026 welcomes participation from 12+ countries across the GCC, Middle East, and Asia.
Saudi Arabia
Qatar
UAE
Kuwait
Korea
Iran
Thailand
Lebanon
Turkey
Bahrain
China
Tunisia