BEAUTY
Welcome to BEE
Beauty Element Exhibition
BEE isn’t just an event. It’s a destination for the beauty and wellness world. Founded by the Global Group in Muscat, Oman, BEE creates immersive, trend-forward exhibitions that bring together brands, creatives, consumers, and culture in a single, dazzling space. Whether you’re a global beauty house, a rising indie label, a salon expert, or a lifestyle enthusiast-BEE is your platform to shine.From trade shows to influencer launches, hands-on demos to cultural showcases-we turn inspiration into interaction
Why You Should Join
BEE Oman 2026?
Beauty Market Growth
Tap into the rapidly expanding Middle Eastern beauty market, valued at over $15 billion and growing at 8% annually.
Industry Networking
Connect with beauty professionals, distributors, retailers, and influencers from across the GCC and beyond.
Regional Gateway
Oman's strategic location makes it the perfect gateway to Middle Eastern, African, and Asian beauty markets.
Industry Recognition
Gain recognition as a pioneer in the inaugural BEE Oman and establish your brand as a market leader.
Ready to Make Beauty History?
Secure your spot at the inaugural BEE Oman 2026 and be recognized as a founding exhibitor of the region’s premier beauty platform.
Who Should Attend
Partners who collaborate with us
Do You Have any questions about the event?
Discussing the best techniques for branding to deep dive into consumers mind.
When and where is the expo taking place?
Beauty Excellence Expo takes place annually at the Oman Convention & Exhibition Centre in Muscat, Oman. The next edition is scheduled for [dates to be announced].
How can I register as an exhibitor?
You can register as an exhibitor by contacting our team through the contact form or calling our exhibition department. We’ll guide you through the process and help you choose the best booth options.
Is visitor registration free?
Yes, visitor registration is completely free. Simply register online before the event or at the registration desk on-site with your business card or ID.
What products and services are showcased?
The expo features cosmetics, skincare, haircare, nail products, beauty tools, salon equipment, spa services, fragrance, and beauty technology from leading brands worldwide.
Are there networking opportunities?
Yes! We organize various networking events, business matchmaking sessions, industry seminars, and competitions throughout the expo to facilitate meaningful connections.
