About the organiser

Beauty Element Exhibition

The Gulf’s Most Prestigious Annual Beauty Excellence Event – A Global Group L.L.C. Initiative

About BEE

Beauty Element Exhibition

BEE  stands as the Gulf’s most prestigious annual beauty industry gathering, proudly presented by Global Group L.L.C. This exclusive event represents our commitment to creating innovative platforms that connect beauty professionals, brands, and industry visionaries across the Middle East region.

BEE Core Objectives

Innovation

We embrace and showcase cutting-edge technologies, creative solutions, and forward-thinking approaches that shape the future of the beauty industry.

Inclusivity

We use skin-friendly, eco-conscious products that promote long-lasting beauty.

Excellence

We maintain the highest standards in every aspect of our event, from content quality to attendee experience, ensuring BEE remains the gold standard for beauty industry gatherings in the Middle East.

BEE Vision

To be recognized as the Middle East’s most influential and prestigious beauty industry event, serving as the primary catalyst for regional beauty leadership development, innovation showcase, and industry transformation.

BEE Mission Statement

To establish the definitive annual platform that celebrates, recognizes, and advances beauty excellence in the Middle East, fostering innovation, collaboration, and sustainable growth within the regional beauty ecosystem.