Discover the dynamic landscape of the global beauty industry and understand the opportunities that await in one of the world’s fastest-growing markets.
The beauty industry continues to demonstrate remarkable resilience and growth across all segments.
Understanding the distribution of market share across major beauty categories.
Skincare
42%
Largest segment with premium and natural products leading growth
Hair Care
23%
Professional and salon-grade products in high demand
Makeup & Cosmetics
20%
Color cosmetics and innovative formulations driving sales
Fragrance
15%
Luxury and niche fragrances showing strong growth
Stay ahead of the curve with the latest trends shaping the beauty industry.
The Middle East beauty market is experiencing unprecedented growth, with Oman positioned as a strategic gateway to the region.
Regional Market Size
Annual Growth Rate
Regional Consumers
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BEE Oman Organiser